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ATELIER COLOGNE: Travel by Scent-sation
PROJECT & PURPOSE:
In order to create awareness amongst influencers about Atelier Cologne, the brand wanted to create an experience that could help influencers “travel to a new destination” alongside the wonderful scents in the Joie De Vivre collection. We conceptualized an event that transported influencers from Downtown Toronto to a Niagara On The Lake picnic experience inspired by the citrus notes in the collection. Guests were flown by private jet, given a tour of the Toronto skyline and taken to Trius Winery where they enjoyed a perfume masterclass and citrus and french inspired photo opportunities.
EXECUTION:
Ambassador Casting for Earned/Gifted Coverage
Fragrance Masterclass
Travel Experience via Private Jet
Niagara On The Lake Perfume Picnic w/ Photo Opportunities
RESULTS:
With a a guest list of only 20 influencers, we successfully created an enthralling experience that transported guests from their “home” to a local destination that gave them the experience of international luxury. Overall, the campaign produced noteworthy reach and impressions and most importantly regenerated interest in the Atelier Cologne brand just prior to a new launch.
LOCATION
TORONTO, CA
