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MONAT: Wellness Category Launch
PROJECT & PURPOSE:
Having been trendsetters and leaders in the haircare and beauty category for several years, Monat for the first time in its history has forayed into the world of Wellness, with an exciting new collection of products. From sleep aids and nutritional ingestibles to energy drink packets, digestive support, protein powder and more. Monat’s new wellness category has something for everyone.
To celebrate the launch of the products, we hosted a wellness themed event at Downtown Toronto’s trendy wellness venue Tonic House located inside fitness franchise Sweat & Tonic. Guests were able to enjoy lite bites and cocktails infused with Monat’s very own Collagen. To also play on the world of “wellness”, guests were able to get Crystal Wellness readings with an intuitive healer, and also enjoy Palm Readings to encourage the concept of “taking your beauty and destiny into your own hands.”
EXECUTION:
Wellness Themed Venue
Earned & Gifted Influencers
Event Experience: Wellness Experience Stations: Crystal Wellness Prescriptions & Palm Readings
