Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
NATURE'S BOUNTY VITABEANS: New Format Launch
Location
Toronto, Ontario
RESULTS:
Overall campaign performance was exceeded and resulted in 102,454.000 reach through media campaigning & 900K for influencer campaigning producing 235 pieces of social content.
WHY:
Nature’s Bounty was launching a brand new format in its vitamin category: Jelly Beans. The goal was to move away from health enthusiasts and target fashion, beauty and lifestyle influencers and mommy bloggers to encourage trial and see VitaBeans as a fun alternative for those looking embody a healthier lifestyle.
HOW:
Ambassador Casting on Meta Platforms
Exclusive TikTok Campaign
Earned & Gifted Influencer Content Program
Candy Inspired Launch Event w/ Media & Influencers
Launch Media Relations
