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NIOXIN - scalp & coffee workshop
Location
Toronto, Ontario
PROJECT & PURPOSE:
Nioxin, a leader in professional scalp care launched their new Ultimate Power Serum. This new launch was celebrating the brand’s new breakthrough technology that allowed to strengthen the hair cuticle and sustain hair over a longer period of time, leading to less fall out.
This new breakthrough technology focused on research that found that, the scalp, also has the ability to sense smell and by tapping into this, was able to help strengthen hair follicles and hair anchorage through key ingredients: caffeine.
Playing on the ingredient of caffeine, we executed a workshop where guests were invited to Cluny Bistro in Toronto’s Distillery District and were walked through a scalp massage exercise. Followed by that, guests enjoyed a coffee workshop, where they were taken through the art of brewing their perfect brew.
EXECUTION:
Earned & Gifted Influencers
Event Experience: Scalp & Coffee Workshop
Brand Partnership with Local & Black Owned and Operated, Eight 50 Coffee
