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OPI: me, myself & opi – nail shots & manicure
Location
Toronto, Ontario
PROJECT & PURPOSE:
OPI’s Spring 2023 collection “Me, Myself & OPI” was all about the expression of self-confidence and happiness through nail colour. To celebrate the launch of this collection and help influencers engage in purposeful self-expressions, we help professional manicure appointments with OPI’s resident Nail Artist, Samantha Silvius at Hotel in Downtown, TOronto. Guests were able to learn about the inspiration behind the collection followed by a professional photo shoot where they modelled for their own nail shots and took fun, happy and energetic new head shots inspired by their fun new nail colours.
EXECUTION:
Earned & Gifted Influencers
Professional Manicure Appts
Professional Nail Shot Photography
