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PUREOLOGY: Earth Month Event Activation
HOW:
Ambassador Casting
Media Relations
Experiential Virtual Event in partnership with Tree Canada + a dried floral workshop
Earned & Gifted Influencer Programing
WHY:
Challenged with no new launch for the year, we targeted Earth Month as an opportunity to re-engage media and influencers in an experience that highlighted the brand’s green givebacks and vegan philosophy and formulations.
RESULTS:
Paired with meaningful messaging and a fun and interactive experience, we garnered over 1.8 million impressions for the brand and garnered over 32 million in coverage for the year for skus that have been previously covered and supported by media for over 10 years.
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