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SHEAMOISTURE: Virtual Series Hair Education
Location
Toronto, Ontario
HOW:
PRO Stylist Outreach including Black Female Owned Salon
Content Creation & Conceptualization for Textured Hair Education
Paired with Pro Earned Social Content & Promotions
WHY:
Facing the pandemic, we faced the challenge to continue all media and influencer programming under new circumstances.
Since Salons were closed, we decided to create content to provide consumers with the pro hair care and styling tips they needed through a series of social media content that ensured they didn’t sacrifice the health of their hair using tried, trusted and true products with the expertise from hair pros. This project did have a lot of social impact as Black Owned businesses were disproportionately affected during this time with a significant loss of sales and income.
RESULTS:
The project was a WINNER at the Canadian Marketing Awards for most innovative way to outreach to a consumer group. Garnered over 15 million in media reach and over 2.6 million in social media impressions.
