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WELLA PROFESSIONALS ICONIC ELEMENTS COLLECTION: Launch Restage
PROJECT & PURPOSE:
For over 15 years, Wella Hair Care’s Elements collection has been loved by hair care enthusiasts. In 2022, they repackaged their entire collection with sustainably produced materials, and launched new eco and waste conscious skus at the salon level.
Our challenge was to re-create high levels of interest in the new re-stage alongside the brand’s eco stance for Earth Month.
EXECUTION:
Ambassador Casting
Media Relations
Experiential Virtual Event featuring a Yoga exercise with Reiki Session to encourage a moment of pause
Earned & Gifted Influencer Programing with a focus on eco-beauty & vegan lifestyles online
Event Planning & Execution
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