Taking LANGTON to New Heights: Why We Rebranded Our Agency

In the dynamic world of public relations, a brand's visual identity must be as impactful as the strategies it delivers.  

Last year, we embarked on a strategic evolution of our own: a complete agency rebrand! This wasn't just a fresh coat of paint; it was a purposeful decision to ensure our brand's outward appearance was a true reflection of the vibrant, authentic, and forward-thinking agency we are today. And let's just say, it's been our best makeover yet!

So, why did we decide to rebrand? 

For us, a new visual identity was never just about aesthetics. Our mission is to help brands find their place in culture, tell their stories, and build meaningful connections. We realized our brand’s previous look, while strong, no longer fully captured the unique spirit of our diverse team and the relentless pursuit of excellence that defines us. So we decided it was time for a facelift that would reflect our mission and ethos.

This rebrand was a deeply personal and strategic investment in our future. We believe that our branding must be as relentless and dynamic as our people. As a proud and loud BIPOC and LGBTQ+ owned and operated agency, we are committed to building a safe space where everyone can genuinely be themselves without fear or judgment. This rebrand is a visual manifesto for that commitment, ensuring our brand is as forward-thinking and authentic as the strategies we deliver. 

The rebrand also came during a time of transition for LANGTON, with the agency’s founder, Donnalee Langton retiring and the Diva himself, Daniel Pillai, taking over ownership and presidency. The rebrand allowed for LANGTON to pay homage to the history and influence it has had through its years of service, while also honoring this new milestone and rebirth with a focus on standing out and celebration!

A Visual Manifesto: The Meaning Behind Our Brand Colours 

The two main colours we chose for our new branding—a bold Red and a vibrant Pink—are far from arbitrary. They are a powerful visual manifesto for the core duality that defines our approach to public relations. 

The Red embodies boldness, power, and directness. It reflects the masculine energy inherent in strategic thinking, decisive action, and the rigorous business acumen required to deliver impactful results for our clients. It's the drive to cut through noise, to be seen, and to lead with conviction. 

Conversely, the Pink speaks to creativity, compassion, and empathy. It represents the feminine energy that fuels our innovation, our understanding of human connection, and our ability to craft narratives that truly resonate. It's the intuitive side, the artistic flair, and the deep emotional intelligence that infuses our work with soul. 

On a profoundly personal level, these colours also represent a safe space and a rebellion for LANGTON’s President and CEO, Daniel Pillai. Throughout his life, particularly as a gay South Asian man, he encountered biases – from being told 'pink is a colour only for girls' to facing situations where his identity wasn't fully accepted.

For Daniel, pink is a colour of rebellion and a statement for doing things differently without fear and embracing everyone's uniqueness. He wanted LANGTON to embody this principle: a safe space where everyone can genuinely be themselves without bias or judgment, where every individual's feelings and viewpoints are not just tolerated but actively celebrated and understood.  

Together, Red and Pink form a powerful duality – the perfect combination of sharp business strategy and boundless creativity. This pairing is foundational to how we operate at LANGTON. They are also a symbol of rebellion and a safe space, a powerful statement that we believe in doing things differently and embracing everyone's uniqueness. 

Langton Communications to just...LANGTON 

Just like Ye and Abel, we thought it was time for a little name change to reflect this new era!

Founded in 1996, the agency has proven its agility, timelessness, and evolved with the ever-changing public relations industry. When it came time to rebrand the agency, we decided to move away from Langton Communications, to something that encompasses who we are today and the current state of the industry. This strategic decision to modernize our name reflects our growth and the dynamic nature of the PR industry.

As our work has expanded beyond traditional communications to include a diverse range of services, the way the industry has—from creative strategy to brand building and cultural impact—we felt our name should evolve to match. The name LANGTON stands on its own, representing the powerful brand we have built over the years and the incredible team behind it. 

Our Logo: Communication Reimagined 

With a new, modified name, came a new logo as well. Again, we wanted to stay true to our roots and have our logo reflect our impact and credibility. The new LANGTON logo is bolder, it speaks louder, and it is a testament to who we are and the influence we have, while also paying tribute to our history. If you look closely at the LANGTON logo, you will find a speech bubble strategically placed in between the L and the A, a nod to Langton Communications, Donna Lee Langton, and the agency's rich 29 years in the PR industry and communications industry, while also nodding to what we do best....COMMUNICATE. 

The Impact: A Community That Truly Connects 

The response to our rebrand has been nothing short of phenomenal. We don’t just get results; we make an impact. And that's what we've seen since our brand re-launched. 

Internally, there’s a palpable sense of renewed energy and pride. Our team has shared how the new look genuinely reflects their personalities and the dynamic environment we've cultivated. 

Externally, the feedback has been overwhelmingly positive. The new branding has resonated deeply with both our clients and new prospects, consistently being described as fresh, bold, and distinct. It has amplified our magnetic pull for like-minded partners who value not only strategic excellence but also our vibrant, inclusive, and authentic approach to public relations. 

Our new look isn't just visually appealing; it’s communicating our values and our unique identity in a way that truly connects.

This is just the beginning of the next chapter for LANGTON, and we couldn't be more excited for what's next.